Associations: Membership Development
Membership acquisition, renewal, satisfaction and upgrade are at the heart of any successful association. Membership development is all about two-way communication…and phones are the best way to ensure personal and high quality results.
Cost containment is an under-appreciated aspect of all membership acquisition programs. CapAd Communications has developed analytical tools to monitor the costs of obtaining new members to help with the management of all its new member programs. We emphasize targeting, testing, and low-entry costs. Phone programs work extremely well with direct mail, fax by phone, and e-mail.
Experience has taught us that membership renewal programs must come in several forms to attract the attention of members. An existing member may respond to a direct personal appeal much better than to direct mail, and vice versa. Phones provide the two-way communications necessary to answer questions and re-activate lapsed members.
Association programs that reach out to members are more important than ever for membership retention. Members want value for their dues. CapAd Communications has developed excellent outbound phone programs to measure member satisfaction, guide new product or service development, and provide immediate communication with members on critical issues. CapAd Communications also provides effective inbound phone programs to give an association a real membership presence using Interactive Voice Response (IVR) technology.
Many associations are finding their growth area to be in membership upgrades …getting existing members to participate more in association activities. CapAd Communications has an innovative program to capture member e-mail addresses, helping to immediately save postage and printing costs. Outreach programs include member solicitations for political action committee or capital improvements, sale of association products or services, and issue outreach.
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