Overview
Paying attention to the bottom line is a key to all sales and service marketing programs. Phone programs can boost that bottom line by cutting the cost of acquiring new clients or selling products and services. At CapAd Communications we will work with you to test out new programs and improve their efficiency while still in the experimentation phase.

CapAd Communications is particularly effective at helping you improve contacts per hour…more contacts mean more sales. With a large number of call centers spread around the United States, we can match your needs to the selected call center’s greatest strength. We’ve also created better reports to give you greater control and insight into the project.

Phone programs can also play a key role in maintaining client satisfaction. Both inbound and outbound calling programs may be used with great effectiveness to answer customer questions and get them the results they want. [TOP]

Outbound
When we call into your sales target audience using live operators, it’s an “outbound” program. Outbound calling programs offer a proactive approach to expanding sales while carefully controlling costs. Outbound programs offer immediate impact and flexibility for your marketing needs.

• Improved sales performance
• Lead generation for follow-up by your sales staff
• Market research on products, services and markets
• 24-hour customer service and information outreach desk
• Customer loyalty and end-user satisfaction surveys
• Lapsed customer and membership re-activation
• Direct mail and fulfillment follow-up to an outbound calling program
• Product launches and recalls
• Issue and crisis management
• Client and prospect profiling
• Provide appointment scheduling
• Database enhancement, cleaning and target refinement [TOP]

Inbound
Live Operators. When clients call into a toll-free number, the live operator or automated response is an “inbound” program. Inbound calling programs are an integral part of any business plan to enlarge market presence. Inbound calling programs establish a physical presence for a business or association and allow easy customer access for sales, help, and customer information.

CapAd Communications inbound programs include:

• Toll-free number programs with 24-hour coverage, 7-days a week
• Sales and lead generation
• Live operator, interactive voice response, or a hybrid of both services
• End-user support desk: inquiries, information requests including up-selling and cross selling while handling customer issues
• Third party verification
• Direct mail, e-mail, fax, and fulfillment follow-up

Crisis Management
The phone component of a customer information effort or grassroots program is a powerful weapon in the corporate communication arsenal. Phones provide instant communications to customers, national staff, legislators, and between each group.

CapAd Communications can quickly set up a robust communications network using many different phone technologies:

• Contact customers on short notice using live operators or automated message and message replies
• Toll-free inbound service with live operators to disseminate or collect vital information
• Direct connection of national staff or customers to legislative and federal offices [TOP]
  

Grassroots
The ability to have a positive impact on proposed local, state or federal legislation is important for any corporation. To have an impact beyond lobbyist efforts and political contributions, a corporation must be able to organize supporters to get involved in the legislative process.

CapAd Communications can help you identify and communicate with supporters. We can make it easier for them to contact their legislative representatives and voice their opinions.

Whether your need is on the local, state or national level, CapAd Communications can help organize grassroots programs and events. [TOP]