Political: Constituent Services

Too often, voters only hear from their elected officials during the election cycle when they get asked for their vote or their money. This is hardly the way to build true voter loyalty. The single best way to remain in office is to provide voters with excellent constituent communications.

CapAd Communications, Inc. created its "Constituent Service Program" for the proactive elected official to directly contact constituents in a very personal way. The official can:

• Inform constituents about services available at the local, state, or federal level
• Advertise a vibrant constituent service program
• Greet people who have recently moved into the area
• Qualify constituents for state programs that benefit them
• Advertise local meetings and other important events
• Advocate a position on important issues

Designed to run at any time during the year, CapAd Communications' Constituent Service Program uses both telecommunications and direct mail to drive the message home. Answering machines can be utilized to communicate a personalized message from the elected official or a celebrity.

It's a personal communication. It makes constituents feel special. And it is a very inexpensive program to achieve widespread and high-impact coverage.

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