Overview
CapAd Communications has a national reputation for value and creativity. With a virtually unlimited state-of-art phone capacity for live and automated calling programs, we made 14 million contacts with voters during the last four days of the 2000 election for clients running for city council up to president.

Phone calls to voters are the best way to personalize a campaign’s message and collect vital voter information. Late in the campaign, phone programs are the only way to counter charges made by opponents.

Created for speed and reliability at highly competitive prices, CapAd Communications is for:

• Candidates
• Office holders
• Initiative and referendum campaigns
• Independent expenditure campaigns
• Fundraising [TOP]

Operator Programs
CapAd Communications offers an incredible array of operator programs for campaigns. We match our operators to your target audience using one of our phone centers with experience running the program to achieve excellent results.

Voter contact programs we offer include:

• Voter identification surveys for head-to-head, issue, or personal information questions
• Persuasion programs targeted to undecided voters
• Target, contact, and motivate infrequent voters who should be supporters
• Get out the vote efforts to motivate your supporters to vote on Election Day
• Early ballot programs to identify and register voters who want to vote by absentee ballot…then make sure that they do vote

Fundraising programs come in many sizes and shapes. With extensive fund-raising experience on our staff, we will give you a solid idea whether phone solicitation will work for you. Programs we offer include:

• Coordinated phone/mail programs for increased contribution rates
• Use of experienced operators
• Accept credit card contributions for immediate donations and higher close rates
• Toll free number solicitations for wider donor participation [TOP]
  

Constituent Service
Too often, voters only hear from their elected officials during the election cycle when they get asked for their vote or their money. This is hardly the way to build true voter loyalty. The single best way to remain in office is to provide voters with excellent constituent communications.

CapAd Communications, Inc. created its “Constituent Service Program” for the proactive elected official to directly contact constituents in a very personal way. The official can:

• Inform constituents about services available at the local, state, or federal level
• Advertise a vibrant constituent service program
• Greet people who have recently moved into the area
• Qualify constituents for state programs that benefit them
• Advertise local meetings and other important events
• Advocate a position on important issues

Designed to run at any time during the year, CapAd Communications’ Constituent Service Program uses both telecommunications and direct mail to drive the message home. Answering machines can be utilized to communicate a personalized message from the elected official or a celebrity.

It’s a personal communication. It makes constituents feel special. And it is a very inexpensive program to achieve widespread and high-impact coverage. [TOP]

Automated Programs
Automated call programs took center stage in the 2000 campaign cycle. President Clinton, Magic Johnson and other leaders helped get the message out and mobilize voters for many of our candidates. Used effectively, automated phone programs are here to stay.

Outreach. Automated calls are an efficient means of communicating with voters. Though not as personal as a live call, an automated call to a receptive audience can be a high impact contact at a fraction of the cost of a live contact. Use of respected leaders in the target community for delivery of the message increases the impact of the communication.

Repetition. The low cost of automated calls makes strategic repetition of key messages a serious option to consider. In the only Democratic pick-up of a state legislative body in the country in 2000, we used multiple live and automated calls to target audiences in Colorado Senate races, resulting in higher than expected turnouts and unexpected Democratic victories.

Information Gathering. Automated programs can be used to acquire information from voters. While not a substitute for an identification program using live operators, automated programs are very effective at gauging interest, such as canvassing non-voting households to determine an interest in registering to vote.

Speed. Automated call programs can be up and running in a very short time. It takes only hours to make hundreds of thousands of calls. Automated calls are well suited for those last minute responses to late hitting mail attacks.

Targeting. Automated programs make use of multiple messages and multiple voices to multiple audiences very easy to accomplish.

Cost. An automated call will run as low as a third of the cost of a comparable live call. The cost differentials increase as the size of the calling program grows. [TOP]

Independent Expenditure Campaign
Whether it is to express a separate view in a race between candidates or about an initiative or referendum issue, independent expenditure campaigns are an important part of the campaign spectrum. Typically unconnected to a political party, an independent expenditure campaign must generate its own momentum. Phone programs play an important role building a voter coalition. CapAd Communications offers many programs to help win these elections, including:

• Identification and immediate direct connection of supportive voters in targeted legislative districts to their elected representatives as part of a grassroots campaign
• Comprehensive phone campaign operation to identify, persuade and turn out voters for issue campaigns
• High impact demonstration campaigns, including yard signs, petition signatures, and neighborhood letters [TOP]