Profile: Case Studies
Infinity Broadcast Corporation. In the aftermath of the September 11th tragedy, Infinity launched a national fundraising effort for the victims. The announcement of a toll-free pledge line was met with overwhelming support, so much that Infinity's capabilities to handle the incoming calls was overwhelmed. CapAd Communications quickly responded and set up another toll-free line, staffing it with hundreds of operators. Infinity's program raised over four million dollars for firefighters, police and emergency medical technicians affected by the tragedy.
Missouri "No On Proposition B". The coalition to stop a statewide concealed weapons initiative was going to fail unless it could motivate new voters to vote against the initiative in huge numbers. The solution? CapAd Communications drafted a tough as nails phone program to motivate female voters under the age of 45 to vote "no" on the initiative. Women turned out in record numbers and the NRA was defeated for only the first time in eleven similar initiative campaigns
Alex Knopp for Mayor of Norwalk. Polling two weeks out showed the race to be a dead heat between a 14-year incumbent and a strong challenger. In a tight election where voter turnout spells the difference between victory and defeat, the incumbent has an advantage. To counter this inherent advantage, we recommended multiple GOTV rounds on election eve and Election Day instead of just one, to insure that identified supporters voted in the off-year election. The result? Supporters got to the polls in record numbers resulting in a resounding 62% victory for Alex Knopp.
Colorado Senate Democratic Caucus. Needing five seats to take the majority, the Caucus had to win all of its targeted races to reach its goal. Turning out Hispanic-American voters was the key to victory in every race. CapAd Communications suggested a program that included multiple GOTV calls to voters and automated calls from Colorado Attorney General Ken Salazar, a prominent Hispanic leader. Even though George Bush won the state by over eight percent, Colorado Democrats swept into control of the Senate…the only legislative body in the country to turn Democratic in 2000.
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